We wanted to show how M & Ms, a candy mostly marketed to kids, can be more fun for consenting adults. Taking the standard M & Ms tag line -- Melts in your mouth, not in your hands -- we adapted it to a more suggestive, playful purpose.

Monique and I made the ad together in response to Assignment #4 -- 'make an ad for the best romance item you ever received.' I wasn't sure if the ad needed a call to action at the bottom, a URL or logo, so I left it without.

I imagine the ad appearing in bus shelter / transit locations, or even magazines.