Er, I meant, "nonsensical". Where's the title edit button...?
A new JC Penny ad that is truly confounding
http://evanschiller.blogspot.com/
A pretty interesting campaign by Dos Equis with the title character, The Most Interesting Man in the World. Pure wish fulfillment. Done well.
The delivery of the signature line is about as perfect as can be imagined.
And should this video get kiboshed on YouTube, just go to the site and search.
I hope this got the attendees talking at the Canadian Marketing Association's Mass to Grass conference.
Thanks to One Degree for the link.
Here's a Gatorade ad without a single sniff of a product shot. Thank god.
And thanks to AdJoke for the link.
The New York Times' TV Decoder blog has an interesting post on a study that finds traditional media is not dead yet for marketing.
Barring the self-interested slant the Times has in boosting traditional advertising, I think the article provides a good reminder of how slowly things change, despite the drive to change.
The numbers overall paint a very general picture. It's like reading a report on GDP and expecting it to somehow relate to your own quarterly sales numbers. So they're not really useful except as boosters of existing opinions. Because each advertising case has to find its own media mix.
Oh, and traditional ads don't work online. Is anyone surprised?
Those kooky guys over on the Freakonomics blog are wondering aloud and seeking responses on which industry makes the most misleading ads. The question is a little interesting, the responses in the comments are great.
Some commenters' favorites include the pharmaceutical industry, the beauty industry, the auto industry and, the easiest target, the infomercial.
Here's a pretty interesting video from from Keyframe that goes behind the scenes of all those ads in Times Square. My favourite part is where you see the inside of one of those buildings behind the billboards.
A tour of Times Square.
Thanks to XLNT Ads for the link.
Nokia's new ad is undeniably beautiful, powerful and mythic. It's a big, grand vision. Unfortunately, it also feels empty to me because the promise is too big and the reality is too bad. Remember, you'll have to deal with a carrier to use the thing.
Thanks to AdJoke for the pointer.
I really like the idea of sampling the product experience and then remixing it to make the ad.